The Basic search engine optimization guide of 2020
Search engine optimizing, or SEO sort is making your website friendly for search engines like Google, Bing or Yahoo. This basic SEO guide 2020 shows you all the basics for good SEO in 2020 and years afterward.
When someone searches for specific info that your site provides, good Search Engines Optimizing will show your page or blog in a higher position at the search results.
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The best traffic or visitors you can get comes from direct searchings in search engines (organic search). This traffic is free and targeted and people are willing to read info where they have searched for themselves.
Writing content is completely useless as no one can find it.
Here you will find the used terminology, tricks, do’s and don’t that you can do by yourself to make your site rank up higher in search engines.
About SEO in general
To start off with a little disappointing…. The days of just set and forget SEO are long gone now.
Optimizing your page with keywords and titles are just the simple basics and serves only as a driving force for your first hits in the modern search algorithms. If people leave your site quickly with no interaction, your site will be rated down in the search engine algorithms fast.
Search engines look heavy at interaction with your page by users and your post frequency in 2020 and beyond.
A high ranking will take time also, don’t expect a direct page 1 search result position after you progressed your SEO basic steps.
A blog or site needs time to grow, and fresh content postings on a regular base.
If you didn’t start a blog yet, it is a good idea to write about 15-20 articles in a doc file before you start your blog. This will give you a good idea about the structure of your new blog and
gives you some time because you have worked ahead.
Don’t release all your content at once but spread it on a regular base, like weekly, every two days, or 5 times a day, depending on your blog niche and time.
The so-called outside page SEO like, quality backlinks, social appearance (and likes, thumbs or clicks from it), surf time and internal clicks are the things that make the difference, good search engine optimizing will take constant work over a long period of time.
In page basic SEO guide 2020
Inside post SEO are the things you do inside your article post to optimize it. Spending time on Inside SEO is essential for every serious webmaster. It’s the easiest and most manageable part of SEO. Without proper inside SEO, your page won’t be found at all.
There is a lot to keep in mind about inside page SEO while creating or writing a blog.
The good is that a big part needs only to be set up once and will give you benefits for as long as your page is online. You can check and investigate your site SEO with these handy free tools
smallseotools, seotoolstation and seositecheckup
Good page layout setup
The very first thing to do is getting a real domain name like .com or a land code extension (.nl, .uk, .au) these will cost you online about $ 12.00 – $ 16.00 a year at NameCheap or Godaddy.
I mean, Did you ever see a BlaBla.blogger.com or a BlaBla.wordpress.com ranking high inside search engines?
Secondly, you need a highly SEO optimized custom template for your blog, especially when you are using Blogger.
Keep it simple and user-friendly, don’t let people get lost in hard to find menu’s, etc. A top header, footer, and sidebar will do the job in most cases.
The top bar header and sidebar will be the same in all your pages and this can contain, menu, info about yourself, menu, highlighted articles, (commercial) banners, contact form or pieces of a script which you want to appear in all your pages.
To decrease page load time, use scripts in the footer, in this way your content will be there first and the scripts ”tricks” afterward. Clean text links will index the best in search engines.
Do everything in your power to make readers stay and click on other articles inside your blog.
People read the most entertainment postings on there smartphones or tablets
Creating responsive mobile-friendly pages is absolutely essential.
A “bounce” is when people enter your page and leave in a short period of time without any interaction in your site (click, scroll, etc). Search engines love low bounce rates and pages with high interaction will scale up in their algorithms fast.
Blog Page vs Blog Post
The Page and Post terms inside Blogger, WordPress or Tumblr can be a bit confusing because they look the same but they are definitely not!
A page is a website in itself and will usually appear in the main menu of your blog and not on your blogroll. This means that a page will be always on the same place in your blog and doesn’t get pulled down by a newer page. but has lower SEO configuration possibilities than a post. On a page, you can set the page title and description only. The timestamp of a page is locked and can’t be changed.
A page is best used for longer, evergreen content. and the “end goal” where you want to redirect your visitors to. Pages will/can be linked to your menu widget.
A post will be placed on your blogroll at your homepage with the latest post at the top, like the timeline of Facebook. A blogger post has no description but a title, editable timestamp, location tag and labels.
Posting will be found easier in search engines than pages. The title of the post is a clickable link to display that post separately from the blogroll as a stand-alone post. A post is best used as an intro to a page or an article.
Most of the time I use a page for my main (evergreen) content in newspaper style (Headline – Bold intro – Content).
Over time, I can create one or more postings with inline links to my main page article.
In this way, I can easily reuse my main evergreen content by writing a teaser, update or trend related postings.
If people click on an internal inline text link, from my post to my page, I have generated an interaction that provides me with a lower bounce rate.
Title Tag optimizing
The title is what you see inside the tab when you opened a page and is the most important inner SEO part. Use keywords and emotions inside your title and never leave a page as “untitled document”
Title tag checklist
Kristine Schachinger wrote a perfect checklist on how to write optimized title tags in her original post, so I’m copying it for you here, with a few minor updates: Length: Title tags should be 50-60 characters long, including spaces.
- Keyword placement: Your most important keywords need to be first in your title tag, with your least important words coming last.
- Brand name: If your company name is not part of the important keyword phrases, put it at the end of the title tag.
- Do not duplicate title tags: They must be written differently for every page. Don’t mass replicate your title tags it will negatively affect your search visibility.
- Make it relevant: Title tags must accurately describe the content on the page.
- Do not ‘keyword stuff’ title tags: these are badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offense when it comes to title tags and you will be penalized for it.
- Make your headline (<h1> tag) different from the title tag: This is another opportunity to vary the keyword phrasing of your page and increase its chances of appearing for different search intent.
Good examples of SEO title use
ANYTHING review | Scam or legit?
How to use ANYTHING the best way
7 top best ways off ANYTHING 2017
The page description is the little text you see in the search results below your title. This should be catchy as an intro to your article and has your most prominent keywords in a little story. Page description can be up to 160 characters.
Think like a “tweet” for Example, “Here is my honest review about ANYTHING. Is it legit and useful or just another big scam? Check out what it really is and why and how to use it”
Keywords, hashtags, and labels
Keywords in the keywords section are heavily overrated and low weighted by search engines, very old school, some hashtags at the bottom are a new way.
Header and subheaders
Use proper headers and subheader with keywords ( <h1> <h2> <h3> )
Use social media-friendly image sizes, you want good looking clickable links on social media sites. Social media will take the link picture from your blog site when your post got shared.
Always name your pictures, tables, etc with the alt tag attribute, shortly and with a keyword, don’t clutter up keywords or use long alt tags.
Google uses this for his image indexing.
Some examples are “free success arrow”, “money from home chart”.
It might be a good idea to watermark all your images also. When people use your images inside their own projects, your web page is printed in it. Providing you a long-term, endless, promotion display.
Set OG meta tags and rich snippets
This is a bit of tech stuff to walk the extra mile. OG meta tags and rich snippets affect how your page will show up in the search result and media shares. They make your appearance look more attractive and bigger in the search result.
Google won’t rank higher directly on Snippets, it will understand your site better. When it is been updated, who wrote it and what kind of article, are all tags that can be placed into rich snippets.
Better understanding by google and more click by the bigger appearance will achieve you higher usability and a higher search rank eventually.
OG meta tags
OpenGraph (OG Tags) were originally introduced by Facebook in 2010 and, later on, adopted by Google, Pinterest, Twitter.
OG tags are <meta> tags that can be placed in the <head> section of your HTML with the goal to step up how your site will appear in social media when visitors like or share it.
When not set, social media will try to scrape of raw data from your page title, description, and images on your page
In the example below, Open Graph will tell Facebook which image, title and description to use when the page is shared.
<meta property=”og:description” content=”Page content description” />
<meta property=”og:url” content=”http://domain.com/page-title/” />
<meta property=”og:image” content=”/path/to/image.jpg” />
Twitter has some extra tags in it his basic setup
<meta name=”twitter:card” content=”summary_large_image”>
<meta name=”twitter:site” content=”@rapidweaver”>
<meta name=”twitter:creator” content=”@twitter-username”>
<meta name=”twitter:title” content=”Page Titles”>
<meta name=”twitter:description” content=”Description of the page content”>
<meta name=”twitter:image” content=”/path/to/image.png”>
You can create good marked up tags easily, by using this Free complete meta tag generator
A snippet is how Google shows the search results to the user. For example: If you were googling “DIY Coffee”. Google shows you a list with normal snippets and rich snippets A normal snippet usually looks like this:
Where a rich snippet set up of your page MIGHT look like this
The big might is that there is no guarantee that Google will display the search results to your page like this. Sometimes Google will display your snippets for a long period, a short period or not at all.
This depends on many (for me) unknown factors.
You can create a piece of rich content script for your page with this Free Rich snippets generator
Just follow the steps, generate it and paste the script inside your page as HTML
when done, test your rich snippet appearance at google official rich snippets testing tool.
Find more about the rich snippets markup on the official Google data markup page
Match your article with the keywords
Your article should have 3-6% keywords. “Show” that your article matches your article. Or even better, do it backward, write your article and read back wich words are keep coming back. Those words can be used to optimize your headers, title, etc
Benchmark yourself with other sites
Google for an article like yours. Look at the high hitters’ title, keyword, headers, and description. Use those or their synonyms in a reordered way.
Off page basic SEO guide 2020
This where the real work starts. Outside page SEO is everything you can do to promote your article/blog on other places. See your blog as the center of a mini web. Link to it from as many as possible GOOD sources.
Do’s, Doubts and don’t in off page SEO
Basic SEO guide 2020 – Dont’s in off-page SEO
These things will only hurt your search engine optimization
Generate “Forced views”. These are views where you pop your blog in front of people that didn’t choose to read your blog. With this in mind, avoid direct hits to your main site from Paid to Click sites, Whitelist mailers, pop-under advertising, Traffic exchangers. The worst of all is bot traffic from auto-surf programs. No matter what they say, never, ever use auto-surf.
Black hat SEO. Sneaky tricks like keyword stuffing on hidden pages. Leave that one for the porn guys. Best places for check out SEO tactic on blackhead tricks (the wrong things to do) are adult webmasters forum gfy or blackhatworld
Buying or using cheap backlinks. A backlink is simply a link on another site that points to your site. In basic, backlinks are very good but they are weighted on which sites they are. Buying 1000 cheap backlinks will only provide you links from sites in auction or mass link sites. Bad, low weighted or irrelevant backlinks will not help or even hurt, your SEO.
Buying facebook likes, comments, etc. These come from spamming empty social accounts mostly, Users will report these accounts as spam and the social platform moderator will remove that empty social account in a short period of time, making your likes to count down and search engines will notice that.
Basic SEO guide 2020 – Doubts in off-page SEO
These are things where I am not sure about or fall in the grey area of good SEO.
Search engines use browser referring and see what site your visitors are redirecting to your website or blog.
It’s smart to avoid pointing directly to your links by promotion placements on low quality or low trust sites.
Such as buying of cheap traffic, banners in paid to click sites, whitelist mailers or traffic exchanges.
It’s true that a banner click or text ad is a person who wants to see your site but search engines “know” that this came from a low appreciated site and will measure this in their algorithms.
Search engines are highly artificial intelligence and it good to keep in mind from where you send your visitors to your blog.
The very best way to promote at low-quality traffic sites is by using a “capture lead page” as the target from your banner or splash pages. Give people a reason to fill their e-mail address, like a big promise or give away, inside that capture lead page. This will build you a “list” of people that you can mail about your new, old or updated articles, by using an autoresponder.
Additionally, You can use an “In between page” with intro text and images of your most catchy posting on a different free hosting platform like Blogger, WordPress or Google sites. In that way, you click on your blog will come from a free blog and not from a low-quality mass traffic site.
Do’s Basic SEO Guide 2020 – Submit, Share, and Advertise
Submit your site to the big search engines like google, bing, yahoo, duckagogo .
Always scrape your new article with the facebook debugger directly after publishing. This will set your timestamp and author of the article, making your content the original. When someone copies your content it will have a later timestamp. Google reads this data and will boost original content over copies
If you have one backlink somewhere posted, search engines should find your site by itself.
Non-Forced Banner clicks to your website is a good redirecting to your website. People that click on a banner want to read your content and are high-value clicks. There are several banner exchange systems that will post your banner on their site in exchange that you put a banner code on your website for banners of others. Don’t use banner sites where people get paid, in money or credits, for clicking to your website.
Fish for post comment, thumbs, etc. If you are working in a team-building group, ask the members to read your new post and comment on it. Use some keywords when you reply to the comment.
Off page basic SEO guide 2020 – Social media Postings
Create Social media postings with a link to your blog. Any social interactions as likes, shares, thumbs, hearts will help a lot. Just spread your site in a many as high-quality pages that have interaction as possible.
Google loves google the most, Google business pages and Youtube is a must to post links to your site.
The other big ones like Facebook, Twitter, linked in, Instagram. Pinterest etc. will help enormously also. The more interaction the better but beware that you don’t get lost in social media. It’s better to maintain 2 different accounts than 10 not.
different social media sites have different approaching.
Use Pinterest as a visual search engine and will give you a boost when you set up keywords and descriptions into your boards and pins
Instagram can’t have clickable links inside the postings, you can set up only one clickable link into your profile. I use a popular post overview page as my Instagram profile clickable link
Off page basic SEO guide 2020 – Press releases and forum posting
Forum postings with a linked signature,
Intro blog press release postings with a read more link to your site on social personal branding sites like;
Leasedadspace (ad board, solo email ads, and personal blog),
MLM gateway (business announcements)
Ibotoolbox (press releases and personal public marketing profile)
Netbussinessrating (personal profile and review submitting)
Always fill in your profile or social sites when programs have a special section for this, with a link to your blog of course. read my article “How to write a smashing public marketer profile”
Posting in well known (local) second-hand sites and magazines, for instance, ebay.com, craigslist.com, marktplaats.nl, 2dehands.be. Get your link in anything that has a high Google PageRank. Page rank checker here https://www.prchecker.info
Article submission sites where you can submit your article to, you will find anything about article submission and a list of 200 good submission sites in digitalseoguide top-high-pr-free-do-follow-article-submission-sites-list/
Practicing this basic SEO guide 2020
All of this might seems like a lot to think off and hard to do. The most important thing that you need to keep in mind is that after you wrote an article, you spend some time to set up the inner page SEO directly afterward.
Here is a small summary of the most important things for Seach Engine Optimization;
- A good domain name and SEO friendly template
- An excellent user experience
- Value content posted in a constant way High (shareable) social media appearance
The SEO Basics needs to go inside your system and is just as important as writing the article itself.
This basic SEO guide 2020 can be used to do your outside page SEO step by step over time to keep your search indexing optimized.
For those who want to know all the details about SEO, the official search engine optimize PDF from Google can be found HERE
Feel free to ask all your questions, place your comments or extra tips in the comment section below.
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